|
Case Title |
|
Case Code |
Buy Case |
|
The Recall of Coca-Cola's Dasani in the UK
|
Details
|
SCMKTG103 |
|
|
Repositioning at Dabur
|
Details
|
SCMKTG099 |
|
|
Marketing Strategies of Honda - In India�
|
Details
|
SCMKTG098 |
|
|
Innovative Marketing Strategies of Cavinkare
|
Details
|
SCMKTG092 |
|
|
Bumrungrad and Global Services Marketing
|
Details
|
SCMKTG091 |
|
|
Nivea and Umbrella Branding
|
Details
|
SCMKTG087 |
|
|
David Beckham as a Brand�
|
Details
|
SCMKTG077 |
|
|
The Beetle Story
|
Details
|
SCMKTG071 |
|
|
Customer Relationship Management at Tesco
|
Details
|
SCMKTG070 |
|
|
Localization Strategies of BBC World in India
|
Details
|
SCMKTG063 |
|
|
L'Oreal's Evolution into a Global Cosmetic Brand
|
Details
|
SCMKTG062 |
|
|
The Marketing of All Out Mosquito Repellant
|
Details
|
SCMKTG060 |
|
|
The Success of Barbie
|
Details
|
SCMKTG057 |
|
|
Discovery Channel in India
|
Details
|
SCMKTG052 |
|
|
SMS Advertising �
|
Details
|
SCMKTG043 |
|
|
Allen Solly in the Indian Women's Western Wear Market
|
Details
|
SCMKTG042 |
|
|
Satyam Iway
|
Details
|
SCMKTG035 |
|
|
Life Insurance Marketing in India Product & Pricing Norms
|
Details
|
SCMKTG028 |
|
|
Prohibiting Surrogate Advertising of Liquor
|
Details
|
SCMKTG024 |
|
|
Film-Based Merchandising in India
|
Details
|
SCMKTG023 |
|
|
Benetton's Advertisement Campaigns
|
Details
|
SCMKTG019 |
|
|
The Indian Fast Food Market
|
Details
|
SCMKTG004 |
|
|
GE under Jack Welch
|
Details
|
SCLDEN002 |
|
|
IT Outsourcing at GM
|
Details
|
SCITSY046 |
|
|
Customer Focused e-Business Strategy at Marriot International
|
Details
|
SCITSY035 |
|
|
Human Resource Management a IKEA
|
Details
|
SCHROB066 |
|
|
Innovation at Nokia
|
Details
|
SCHROB023 |
|
|
A Culture of Innovation at 3M
|
Details
|
SCHROB022 |
|
|
Glass Ceiling
|
Details
|
SCHROB019 |
|
|
Employee Downsizing - A Global Phenomenon
|
Details
|
SCHROB016 |
|
|
Microsoft and Employee Discrimination
|
Details
|
SCHROB011 |
|
|
Nokia`s Competitive Position
|
Details
|
SCBSTR167 |
|
|
Nokia's Competitive Position
|
Details
|
SCBSTR167 |
|
|
Problems of MG Rover
|
Details
|
SCBSTR166 |
|
|
Royal Dutch - Shell-Governance Issues
|
Details
|
SCBSTR155 |
|
|
Localization Strategies of Unilever in China
|
Details
|
SCBSTR131 |
|
|
Localization Strategies of Ericsson in China
|
Details
|
SCBSTR127 |
|
|
The Takeover of Harbin Brewery
|
Details
|
SCBSTR122 |
|
|
GE and Honeywell - A Merger Aborted
|
Details
|
SCBSTR085 |
|
|
Wal-Mart's Strategies in Germany �
|
Details
|
SCBSTR082 |
|
