Aldi Süd-Can the Retailer decode the Chinese Puzzle?

Case Code: BENV048
Case Length: 17 Pages
Period: 2017-2021
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization: Aldi Süd
Industry: Retailing
Countries: China
Themes: International Business, RetailTech

Abstract Case Intro 1 Case Intro 2 Excerpts

About Aldi

Aldi traced its origin to Karl Albrecht Spirituosen und Lebensmittel, a grocery store in Schonnebeck, a suburb of Essen in Germany. It was operated by Anna Albrecht. After World War II. Anna’s sons, Theo and Karl Albrecht, who had taken part in the war as a part of the Wehrmacht (unified armed forces of Germany), returned home to find that the shop their mother ran was one of the few standing structures in war-torn Essen. The brothers then started operating the store, concentrating on catering to the needs of post-war consumers in Germany, who were looking for essential goods at low prices..

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