Aldi Süd-Can the Retailer decode the Chinese Puzzle?

Case Code: BENV048
Case Length: 17 Pages
Period: 2017-2021
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization: Aldi Süd
Industry: Retailing
Countries: China
Themes: International Business, RetailTech

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On July 03, 2021, one of the top retailers in the world, Germany-based retailer Aldi Süd (Aldi), opened its 17th store in China in Shanghai . At the store opening, Aldi’s country manager in China, Christoph Schwaiger (Schwaiger), said, “The newly added location was carefully selected to bring the Aldi experience closer to more consumers. Aldi will continue to strive to offer international quality goods at everyday value to the nearby community.”..

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