Equinor`s Green Transition Initiative: Green Makeover or Greenwashing?
| Case Code: BECG175 Case Length: 9 Pages Period: 2010-2022 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Equinor Industry: Energy Countries: Norway Themes: Corporate Image & Identity, Corporate Ethics,Sustainability,Business Level Strategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On July 9, 2021, Øystein Noreng, professor emeritus in Petroleum Economics and Management at BI Norwegian Business School in Oslo, Norway, said, “Norway’s Equinor, despite its preponderant state ownership, is marching headlong down the path into alternative energy along with Total and other European majors. …Is it taking undue risks with wind energy? The more profitable approach for Norway would be for Equinor to maximize the returns from its existing assets, leaving alternative energy to others.” ..
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