Indiagames Ltd: Mobile Games and Beyond
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Case Code: BSTR218 Case Length: 22 Pages Period: 1999-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.400 Organization: Indiagames Ltd Industry: Media, Entertainment, and Gaming Countries: India Themes: Growth Strategy, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case study traces the transformation of Indiagames Ltd, one of the top five mobile game development companies in the world, from a multimedia training center to a global leader in game development. It describes how the company marketed its products, and also discusses the strategic partnerships and alliances that the company entered into, in order to sustain its competitive edge. The case also discusses the challenges that the company faces in game development and marketing, and ends with a brief discussion on the company's future prospects.
Issues
The case is structured to achieve the following teaching objectives
- Learn more about the global and Indian mobile gaming industry
- Identify the various options available for growth for a startup company in a developing market, and appreciate the importance of having the right investors, entering into the right partnerships and alliances, and choosing the right markets
- Gain insights into the challenges faced by companies operating in fast-evolving, high technology, people-intensive industries in general, and the mobile gaming industry in particular
Contents
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Introduction
Background Note
Indiagames: The Initial Years
Indiagames Enters the Mobile Games Market
Indiagames in the Console Games Arena
Challenges
Outlook
Exhibits
Keywords
Mobile gaming, Indiagames, Indian mobile game industry, Strategic alliances in gaming industry, Marketing mobile games, Strategic investment, TOM Online, Multiplayer games, Console games, Gaming competitions, CISCO, Macromedia Flash
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