Saregama India Ltd.: Striking a Digital Chord

Case Code: BSTR237 Case Length: 21 Pages Period: 1986-2006 Pub Date: 2006 Teaching Note: Not Available

Price: Rs.300 Organization: Saregama India Ltd. Industry: Media and Entertainment Countries: India Themes: -

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Saregama India Ltd, part of the RPG group, is a major player in the Indian music industry. The case describes the turnaround efforts undertaken by the company in the recent past. It discusses the company's efforts to digitize its catalog in an effort to make inroads into the digital music market and gives an outline of the Indian music market and declining trend in physical music sales. The case ends with a brief discussion on the future prospects of the company.

Issues

The case is structured to achieve the following teaching objectives

• Gain insights into the Indian music industry
• Understand the effect of technology changes on the business of the company
• Analyze the turnaround strategy of Saregama India Ltd. and understand the efforts made by a company to align its business to the changed realities of the market

Contents

Move Over, iTunes ?
Saregama: A Musical Journey
The Cassette Revolution
RPG Acquires GCIl
The Early 2000s
The Turnaround
Digitally Yours
Outlook
Exhibits

Keywords

Saregama, HMV, Digital music download, Online music store, Digitization of music, Saregama turnaround, Diversification

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