Aldi Vs Lidl in US: Who will lead the Grocery Retail Disruption?

Case Code: BSTR558
Case Length: 11 Pages
Period: 2017-18
Pub Date: 2019
Teaching Note: Available

Price: Rs.300
Organization: Aldi, Lidl
Industry: Retail
Countries: US
Themes: Corporate Strategy, Growth Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2017, the US grocery retail industry, which was already facing challenges due to the growing clout of e-commerce retailers, experienced a fresh onslaught from German hard discounter Lidl. While another German hard discounter, Aldi, had been in the US since 1976, Lidl entered America with a big bang in June 2017. The company began its foray into the US by opening 10 stores across three states and also unveiled plans to open 100 stores by mid-2018. Lidl assured US consumers of a new shopping experience by promising prices that would be upto 50 percent lower than the prices at existing grocers...

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