Amazon: Betting Big on a Trillion Dollar Indian Market

Case Code: BSTR490
Case Length: 12 Pages
Period: 2013-2016
Pub Date: 2016
Teaching Note: Available

Price: Rs.400
Organization: Amazon
Industry: Indian Online Retail Market
Countries: India
Themes: Overseas Mergers & Acquisitions

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Amazon, the world's largest online retailer, was betting big on India to capture the world's fastest growing online retail market. In order to push the investment pedal, Amazon in April 2016, increased its authorized capital from $ 230.76 million in its Indian subsidiary, Amazon.in, to $ 2.46 billion.

This increase in authorized capital would allow Amazon to make massive investments to develop its infrastructure. Along with its investment plans, the company was also working on customizing its business model to suit the Indian online retail customer. It remained to be seen whether this India-specific push would help catapult the company to the top position.

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