This case was a finalist in Academy of Management, Dark Side Case Competition, 2021 and This case was a finalist in the North American Case Research Association Case competition 2020, Business Strategy Track.

Can Philip Morris Sustain the Big Shift in the Global Smoking Landscape?

Can Philip Morris Sustain the Big Shift in the Global Smoking Landscape?
Case Code: BSTR634
Case Length: 16 Pages
Period: 2014-2019
Pub Date: 2022
Teaching Note: Available
Price: Rs.500
Organization : Philip Morris International
Industry : Tobacco Industry
Countries : United States
Themes: Business Level Strategies, Leadership and Change Management
Can Philip Morris Sustain the Big Shift in the Global Smoking Landscape?
Abstract Case Intro 1 Case Intro 2 Excerpts

Philip Morris: Historical Background

PMI traced its history back to 1847 when its founder, Philip Morris, opened a tobacco shop in London. In 1873, after the founder’s death, his brother Leopold Morris (Leopold) took over the business. In 1881, the company went public, offering stock ownership of £60,000 that was oversubscribed 6 times. With the proceeds Leopold opened manufacturing facilities in Poland and in London (Marlborough Street). PMI’s popularity grew further with cork-tip cigarettes, which were marketed as cigarettes that brought ‘Luxury to lips’. But Leopold did not manage the business well and by 1894, it was floundering, deep in debt..

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