This case was a finalist in Academy of Management, Dark Side Case Competition, 2021 and This case was a finalist in the North American Case Research Association Case competition 2020, Business Strategy Track.

Can Philip Morris Sustain the Big Shift in the Global Smoking Landscape?

Can Philip Morris Sustain the Big Shift in the Global Smoking Landscape?
Case Code: BSTR634
Case Length: 16 Pages
Period: 2014-2019
Pub Date: 2022
Teaching Note: Available
Price: Rs.500
Organization : Philip Morris International
Industry : Tobacco Industry
Countries : United States
Themes: Business Level Strategies, Leadership and Change Management
Can Philip Morris Sustain the Big Shift in the Global Smoking Landscape?
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

André Calantzopoulos (Calantzopoulos), CEO of Philip Morris International (PMI), the world’s largest publicly traded tobacco company, found himself facing several challenges at a juncture when PMI was struggling to figure out where it would stand in future in the smoking industry. With increasing levels of awareness among consumers about the ills of smoking and heightened responses by the governments and regulatory authorities, traditional/combustible smoking had been declining at an accelerated rate. PMI found itself compelled to transition its entire business to a host of future products that promised safety, health, and profitability..

Buy this case study (Please select any one of the payment options)

Price: Rs.500
 Price: Rs.500
 PayPal (11 USD)

Custom Search