Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy

Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy
Case Code: BSTR649
Case Length: 19 Pages
Period: 2010-2021
Pub Date: 2023
Teaching Note: Not Available
 Price: Rs.400
Organization : Warner Bros. Discovery
Industry : Media
Countries : United States
Themes: Growth Strategy, International Business, Brand Strategy,Platform Model
Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy
Abstract Case Intro 1 Case Intro 2 Excerpts

Early Days

The origin of Discovery can be traced back to 1985, when it was founded by John Hendricks. The company began its operations with the launch of its flagship brand, Discovery Channel, on June 17, 1985, in the US, followed by its launch in the UK and Scandinavian countries in 1989. In 1991, Discovery started expanding its offerings with the acquisition of the Learning Channel..

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