Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson Success
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Case Code: BSTR526 Case Length: 11 Pages Period: 2008 - 2018 Pub Date: 2018 Teaching Note: Available |
Price: Rs.400 Organization: Starbucks Industry: Coffee, Retail Countries: US, Global Themes: Growth Strategy, Business Model Innovation, Blue Ocen Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In 2017, Seattle-based global coffee chain Starbucks Corporation (Starbucks) was named the third most admired company in the world and the number one company worldwide in the food service industry by Fortune. The magazine also ranked Starbucks as number one in the areas of innovation, people Management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, and quality of products and services. Since inception, Starbucks had innovated in its business model. Starbucks’ passion to innovate manifested in the way the company sourced its coffee beans, developed new beverages, created unique store concepts, and achieved digital breakthroughs...
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