International Expansion of Grupo Bimbo-Challenges and Opportunities
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Case Code: BSTR503 Case Length: 11 Pages Period: 1945-2016 Pub Date: 2016 Teaching Note: Available |
Price: Rs.400 Organization : Grupo Bimbo Industry :Baking Industry Countries : Mexico Themes: Modes of International Expansion/ Globalization |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Grupo Bimbo (Bimbo), one of the leading baking companies in the world and a market leader in Mexico, operated in 22 countries across North America (US & Canada), Latin America (Mexico, South and Central America), Europe, and Asia (Refer to Exhibit-I for Market Position of Bimbo in Different Regions as on December 31, 2015). The company offered over 10,000 food products under different brand names and had a strong brand portfolio of over 100 brands (Refer to Exhibit-II for Region-Wise Prominent Brands of Bimbo) . According to the Brand footprint study conducted by Kantar World Panel in the year 2014, Bimbo was the seventh strongest food brand in the world and number one in Latin America...
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