Piramal Sarvajal: A Social Innovation Delivering Safe Drinking Water to Rural India
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Case Code: BSTR506 Case Length: 14 Pages Period: 2008-2016 Pub Date: 2017 Teaching Note: Available |
Price: Rs.400 Organization: Piramal Group Industry: Health Care Industry Countries: India Themes: Business Strategy, Operational Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Over the years, providing clean drinking water for the underserved rural population was one of India’s most crucial problems. Unsafe water resulted in diseases such as diarrhea, which claimed thousands of lives every year in remote Indian villages. In 2008, the Piramal Foundation, the CSR arm of the Piramal Group, launched a social initiative called Sarvajal (meaning ‘water for all’) to make pure drinking water accessible and affordable to people living in mid-sized villages (approximately 5000 inhabitants) and the urban slums of India. It used the rural franchisee network to sell purified water in villages at an affordable price through solar-powered water ATM systems embedded with ultra-filtration units and reverse osmosis (RO). The water was filtered through 5 stages and the quality was in accordance with the international drinking water standard ISO 10500.
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