Rise and Fall of LeEco: Will it Survive?
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Case Code: BSTR544 Case Length: 19 Pages Period: 2010-2017 Pub Date: 2018 Teaching Note: Available |
Price: Rs.400 Organization: LeEco Industry: Technology & Communications Countries: China Themes: Financial Accounting & Reporting, Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Jia Yueting
Jia, a self-made billionaire who topped the Best CEO list of Forbes China in 2014, was born in Xiangfen County of Shanxi Province in North China in 1973. He was the third child of a teacher and a housewife. After completing his post-graduate degree in business administration, he joined the Shanxi Province tax office at the age of 22 as a technical support officer. However, less than a year later, he left his job and started a technical consultancy firm.
This marked the start of Jia’s entrepreneurial journey and he went on to found many other companies, one after the other. In 2002, he founded Sinotel Technologies Ltd. (STL), which provided applications and solutions in the area of the wireless telecommunication value chain. Jai also founded Shanxi Xi BeiEr Communication Technology Co., Ltd. in 2002 and in 2003, XBell Union Communication Technology (Beijing) Co., Ltd. In 2004, he founded LeTV, (www.letv.com) one of his popular ventures...
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