Rise and Fall of LeEco: Will it Survive?

Case Code: BSTR544
Case Length: 19 Pages
Period: 2010-2017
Pub Date: 2018
Teaching Note: Available

Price: Rs.400
Organization: LeEco
Industry: Technology & Communications
Countries: China
Themes: Financial Accounting & Reporting, Restructuring

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2017, LeEco, a Chinese conglomerate and umbrella holding company, was facing several challenges stemming from the decisions taken by the company’s founder and then chairman, Jia Yueting (Jia) to rapidly expand the company. LeEco faced a serious cash crunch, with unpaid bills and lawsuits from creditors piling up and the company not being able to complete various business deals and commitments in both the local and US markets. Experts opined that these issues not had only destroyed LeEco’s reputation but also hurt the image of Chinese companies in the global market...

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