Subway-the World's Largest Fast Food Chain on a Downward Spiral

Case Code: BSTR597
Case Length: 15 Pages
Period: 2009-2018
Pub Date: 2020
Teaching Note: Available

Price: Rs.500
Organization: Subway
Industry: Restaurants
Countries: United States
Themes: Competitive Strategy, Corporate Strategy, Waste Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2019, the world's largest restaurant chain by number of locations, US-based Subway, which sold submarine sandwiches (popularly called Subs) and salads, found itself in deep trouble in its home country with consumers showing a preference for healthier and fresher food and competitors offering them varied options. This, coupled with internal squabbles with the franchisees, made the going tough for the company...

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