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Kudumbashree-Eradicating Poverty by Empowering Women |
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INTRODUCTION |
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| In February 2019, Amazon India and Kudumbashree entered into an MOU as part of Amazon’s program ‘Amazon Saheli’. Under the agreement, Amazon agreed to provide for a marketplace for Kudumbashree’s products on its website under the categories fashion accessories, personal care, grocery, and homemade products. The products showcased on Amazon’s online platform were made by the women entrepreneurs of Kudumbashree and were available to the 150 million registered users of Amazon across India. S. Harikishore (Harikishore), Executive Director at Kudumbashree, said, “The programme Saheli will widen the impact of work done by Kudumbashree. By supporting women weavers and handicraft experts, this association will change the socio-economic life of women in Kerala, both in urban and rural areas of the state.” ...
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