Nykaa IPO: Will It Translate the Beauty and Personal Care Market Opportunity into Big Profits?

Case Code: FINC200
Case Length: 11 Pages
Period: 2019-21
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization: Nykaa E-Retail Private Limited
Industry: Cosmetics & Toiletries
Countries: India
Themes: Corporate Finance, E-commerce

Abstract Case Intro 1 Case Intro 2 Excerpts

About Nykaa

Nykaa was a Mumbai, India-based multi beauty care e-commerce company. It was founded as an online-only retailer of cosmetics and beauty products by a former investment banker-turned-entrepreneur Falguni Nayar (Nayar), who later became the CEO of the company. In her late 40s, Nayar decided to quit her career as a Managing Director at financial services company Kotak Mahindra Capital Company Limited to become an entrepreneur. In 2012, she founded Nykaa, India’s hub for beauty products. Nykaa, run by its parent company FSN E-Commerce Ventures Ltd., redefined how Indians bought beauty and personal care products..

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