Nykaa IPO: Will It Translate the Beauty and Personal Care Market Opportunity into Big Profits?

Case Code: FINC200 Case Length: 11 Pages Period: 2019-21 Pub Date: 2023 Teaching Note: Available

Price: Rs.300 Organization: Nykaa E-Retail Private Limited Industry: Cosmetics & Toiletries Countries: India Themes: Corporate Finance, E-commerce

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On November 01, 2021, the initial public offering (IPO) of Indian cosmetic e-retailer Nykaa E-Retail Private Limited was subscribed 81.78 times as the offer received bids for 2165.9 million equity shares against the IPO size of 26.4 million equity shares. Nykaa was founded in 2012 by Falguni Nayar with the objective of building a multi-brand Omnichannel beauty-focused retail business in the country. It was the leading specialty beauty and personal care (BPC) retailer that offered a wide collection of beauty, wellness, and fashion products and other luxury products across website, mobile apps, and offline stores. Gradually, it became one of the fastest growing fashion brands in the country and a preferred destination for consumers to shop for luxury and prestige products through digital platforms..

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