When will Paneeyam Break Even?

Case Code: FINC192
Case Length: 4 Pages
Period: -
Pub Date: 2022
Teaching Note: Available

Price: Rs.250
Organization: Paneeyam Private Limited
Industry: Food & Beverage
Countries: India
Themes: CVP Analysis, Break Even Point

Abstract Case Intro 1 Case Intro 2 Excerpts

Paneeyam’s Business

Paneeyam had leveraged the existing milk distribution system in India to deliver customers’ ‘morning hot coffee’ at their doorsteps. It partnered with Gujarat Cooperative Milk Marketing Federation (GCMMF) and other dairy cooperatives and established a contractual relationship with retailers in the organized and unorganized sectors of the dairy industry for distribution of hot coffee to its customers..

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