When will Paneeyam Break Even?

Case Code: FINC192
Case Length: 4 Pages
Period: -
Pub Date: 2022
Teaching Note: Available

Price: Rs.250
Organization: Paneeyam Private Limited
Industry: Food & Beverage
Countries: India
Themes: CVP Analysis, Break Even Point

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

It was the summer of 2018. Patanj Bajaj (Patanj) and Rashmi Bajaj (Rashmi), working for a big multinational food chain giant, decided to quit their jobs and pursue their dream of becoming entrepreneurs. They had been working on this goal since 2014. In January 2019, Patanj and Rashmi launched Paneeyam Private Limited (Paneeyam) in Bengaluru, India, with the idea of providing premium hot coffee to customers at their doorstep as well as at the company’s outlets. Their business idea was well received by venture capitalists and the founders secured sufficient capital for their startup at a reasonably high valuation..

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