Nike Inc.: Prioritizing Mental Health of Employees during Covid-19 Pandemic

Nike Inc.: Prioritizing Mental Health of Employees during Covid-19 Pandemic
Case Code: HROB209
Case Length: 7 Pages
Period: 2020-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.200
Organization: Nike Inc.
Industry: Retailing
Countries: United States
Themes: COVID-19, Employee Attitudes & Emotions, Stress & Motivation,Remote Working
Nike Inc.: Prioritizing Mental Health of Employees during Covid-19 Pandemic
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In August 2021, American sportswear giant Nike Inc. (Nike) gave paid leave of one week to its workers at its World Headquarters (WHQ) located at Beaverton, Oregon, to ‘de-stress’ and spend time with their family before coming back to office in September 2021. Since March 2020, most of the employees at Nike’s WHQ had been working remotely due to the Covid-19 pandemic and the consequent lockdowns. Being cooped up at home for such a long time had led to many people in the US experiencing high levels of Covid-19 burnout and job dissatisfaction. It was amidst these challenges that Nike decided to prioritize the mental health of its workers..

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