Urban Company: Can it Balance Customer and Partner Benefits with Profitability?

Case Code: HROB232
Case Length: 10 Pages
Period: 2009-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization: Urban Company
Industry: Business & Consumer Services
Countries: India
Themes: Employee Benefits, Compensation Policy, Employee Attitudes & Emotions,Collective Bargaining

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On October 8, 2021, about 100 women partners (gig workers) from the beauty services segment of Urban Company (Urban) , staged a day long protest in front of the office located in UdyogVihar, Gurgaon in the National Capital Region of India. The gig workers were demanding better pay, social security benefits, a reduction in commissions taken by Urban, and safer working conditions. They as part of the protest also logged out of the company’s app for two days over the weekend and did not respond to bookings..

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