Urban Company: Can it Balance Customer and Partner Benefits with Profitability?
| Case Code: HROB232 Case Length: 10 Pages Period: 2009-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization: Urban Company Industry: Business & Consumer Services Countries: India Themes: Employee Benefits, Compensation Policy, Employee Attitudes & Emotions,Collective Bargaining |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Existing Policies for Partners
To manage workforce flexibility and match concurrent demand, the Urban platform had put in place a system of ratings that determined the number of leads offered to workers. Each area was split into hubs to which the partners were mapped, based on their location..
Partner Grievance Redressal – A New 12 Point Program
During the protest, service partners raised their concerns with regard to their pay and well being. After having talked to thousands of its service partners across all cities, irrespective of the category that they belonged to, Urban made meaningful changes to improve the lives, the livelihood, and the earnings of their partners..
Future of Business
Urban believed that its 12-point program would help the company as a whole take a step forward. The company received positive feedback about the program. “When we told them about these changes, we have received, what can only be termed as an absolutely extraordinary reception from the entire community..
Exhibits
Exhibit I: Urban’s Shareholders (April 2021)
Exhibit II: Earning Details of Partners
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