Coca-Cola Employing Business Intelligence to Transform its Business
Case Code: ITSY112 Case Length: 15 Pages Period: 2010-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization: The Coca-Cola Company Industry: Food & Beverage Countries: United States Themes: Technology Strategy, Machine Learning, Big Data Strategy,Artificial Intelligence |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Coca-Cola
The Coca-Cola beverage, popularly referred to as ‘Coke’, was a kind of cola – a sweet carbonated drink containing caramel and other flavoring agents. It was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886, at Atlanta, Georgia, US. The beverage was named Coca-Cola because it contained extracts of Coca leaves and Kola nuts . Frank M. Robinson (Robinson), Pemberton’s book-keeper and partner who came up with the name for the drink, suggested that it be spelt Coca-Cola rather than Coca-Kola because he thought the two C’s would look better while advertising..
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