Coca-Cola Employing Business Intelligence to Transform its Business

Coca-Cola Employing Business Intelligence to Transform its Business
Case Code: ITSY112
Case Length: 15 Pages
Period: 2010-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization: The Coca-Cola Company
Industry: Food & Beverage
Countries: United States
Themes: Technology Strategy, Machine Learning, Big Data Strategy,Artificial Intelligence
Coca-Cola Employing Business Intelligence to Transform its Business
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

The world’s largest beverages company, The Coca-Cola Company (Coca-Cola), employed various Business Intelligence (BI) tools throughout its organization. BI technology was used in one of the most remarkable ways at its largest independent bottling partner Coca-Cola Bottling Co. Consolidated (CCBC) , which had been beset with major issues due to manual reporting procedures. With manual reporting procedures, the staff of CCBC did not have access to real-time sales and operations data. Consequently the company’s processes slowed down. Besides, the business teams could not take effective decisions due to delays in reporting and this led to a lack of coordination between different departments. As a solution to the problem, Coca-Cola began implementing a set of BI tools in CCBC in the mid-2010s..

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search