Market Research in Insurance

Case Code: INS015 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case examines the importance of carrying out market research before expanding the operations of an insurance firm. It also discusses the benefits and uses of a marketing information system for an insurance organization. The case also examines the functions of marketing research firms and explores the way in which such firms can help insurance companies tap potential market.

Issues

• Understand the value of a marketing information system
• Understand the advantages that an insurance company can gain by engaging a market research firm

Keywords

Carrying, Market Research, Expanding, Operations, Insurance Firm, Marketing Information System, Marketing Research, Potential Market

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