Balanced Scorecard - A Performance Support System

Case Code: INS039 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case focuses on the need for performance measurement to assess the current performance of an organization and identify steps for improving it. It examines the use of a balanced scorecard for measuring and communicating organizational performance.

The case also discusses the difference between the use of the balanced scorecard for assessing the performance of corporate strategy and the performance of business unit strategy.

The case also throws light on the various benefits that can accrue to a company through the use of the balanced scorecard.

Issues

• Understand the need for performance measurement in an organization
• Understand the role of the balanced scorecard as a performance measurement tool

Keywords

Performance Measurement, Current Performance, Balanced Scorecard, Organizational Performance, Assessing Performance, Corporate Strategy, Business Unit Strategy

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