Marketing Information Systems in Insurance Companies
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Case Code: INS031 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available |
Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: - |
Abstract Case Intro
Finance Limited and later entered the insurance sector by starting Crown Insurance Limited. Crown Insurance Limited was based in Australia.
As opportunities increased, Crown Insurance Limited slowly expanded its operations to other nations. After opening numerous branches, the company found it difficult to control their operations. Woodbridge therefore decided to bring the entire system under one parent entity.
Voicing his apprehension to his business partner, Jim Crowe (Crowe), he said, "The future looks bleak unless we come out with something special." "With such exponential growth in the insurance industry, and with more and more countries opening up their markets, there is no reason to worry. Actually we can expect a more prosperous future ahead," said Crowe.
"Exponential growth itself is the problem. If we can't keep pace with our competitors, we will be in the soup," said Woodbridge.
"Then what should we do?" asked Crowe.
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