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Ubongo – Revolutionizing Early Childhood Education in Africa |
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Ubongo’s edutainment videos received widespread acclaim from parents, teachers, children, and other partnering organizations. Ubongo utilized existing media that families already had access to like TV, radio, and mobile phones. The company also relied on faith-based institutions, like local churches, to distribute the videos since these institutions were supported by trusted faith leaders known and respected in their communities, leading to faster adoption... |
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PayPal (9 USD)
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| Ubongo had been able to consistently ensure that its content was relevant and able to reach the intended audience, leading to effective learning. According to Nisha, “It’s a great lab for us to try different things and receive audience feedback quickly. We also use SMS to poll viewers, get their opinions, and test whether they understand the learning objectives of an episode. It provides us with great real-time data to respond and adapt to”... |
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| Ubongo intended to reach out to more children by developing content in other African languages such as Twi, Kikuyu, and Hausa. It planned to use the Next Billion Edtech prize money to reach children living in remote areas of Africa who did not have access to electricity, through other content distribution channels like SMS services and Interactive Voice Response (IVR). .. |
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Exhibit I: State of the Tanzanian Education System
Exhibit II: A Note on Human Centered Design
Exhibit III: SEL Games and their Viewership
Exhibit IV: Testimonials
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