Can Replacing the Founder CEO Help Zivame Grow?
Case Code: LDEN185 Case Length: 9 Pages Period: 2012-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Zivame Industry :Retailing Countries : India Themes: Women in Business, Business Models, RetailTech, Growth Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Getting Started
In 2007, Richa finished her post-graduation in Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and started working with Spencers Retail followed by SAP as a retail consultant. While working at SAP, Richa worked on a project related to Victoria's Secret and realized that there was nothing similar for inner wear for women in India..
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