Can Replacing the Founder CEO Help Zivame Grow?
| Case Code: LDEN185 Case Length: 9 Pages Period: 2012-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Zivame Industry :Retailing Countries : India Themes: Women in Business, Business Models, RetailTech, Growth Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In 2017, Richa Kar (Richa), Co-founder of Zivame, an online lingerie retailer, stepped down as CEO after the key shareholders and investor consortium of the company decided to reshuffle the top management. Founded in 2011, Zivame had reported a steep increase in the number of units of products shipped in the first four years going up from 0.2 million in 2012 to 1 million units in 2015 and reported a 300 percent year-on-year growth in revenues during this period. However, after the initial success of the first four years, things changed and the company reported an 84 percent increase in net loss at (-) INR540 million for the financial year 2016 and a growth of just 38 percent in its net sales at INR 626 million. The investors then decided to bring in a new CEO with retail experience, with the aim of making Zivame profitable..
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
