Can WOW! Momo Scale-up Pan-India without a Franchising Model?

Case Code: LDEN206
Case Length: 8 Pages
Period: 2008-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Wow Momo Foods Pvt Ltd
Industry :Foodservice
Countries : India
Themes: Growth Strategy, Entrepreneurship, RetailTech,Brand Extension

Abstract Case Intro 1 Case Intro 2 Excerpts

A Leap of Faith

Daryani, co-founder and CEO Wow! Momo was born and raised in Kolkata, India, and hailed from a business family. As a child, Daryani spent a lot of time behind the cash counter of the retail store and it was there that he learnt his selling skills. He also became well-versed at upselling, interacting with customers, managing stock and inventory, and packaging..

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