Can WOW! Momo Scale-up Pan-India without a Franchising Model?
| Case Code: LDEN206 Case Length: 8 Pages Period: 2008-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : Wow Momo Foods Pvt Ltd Industry :Foodservice Countries : India Themes: Growth Strategy, Entrepreneurship, RetailTech,Brand Extension |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Growth and Expansion
In 2010, the duo opened their first independent outlet at Sector V in Salt Lake, Kolkata, at an investment of INR1.4 million. The revenues from the 90 sq ft shop grew to almost INR200,000 a month and this eventually went up to INR1.1 million . In 2011, the business opened its first outlet in Bengaluru at the Phoenix Market City, thus entering the mall segment..
The Value Proposition
An advantage for the QSR chain was that every age group in Kolkata preferred momos to any other fast food because of its availability and affordability. This fact gave the company an advantage over other food chains. However, the co-founders focused mainly on the working professional and students. This meant that they needed a balanced product line in the price-sensitive market..
Way Forward
The company had expanded its foothold completely with company operated outlets till 2021. “The best part about running this format is that the average ticket size is going to be higher. We are expecting a lot of deliveries to happen from the outlets,” stated Daryani in 2019..
Exhibits
Exhibit I: Wow! Momos ‘Shareholding Pattern
Exhibit II: Wow! Momos - Awards and Honors
Exhibit III: Market value of QSR’s in India
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
