Dishoom: Building a Distinct Restaurant Brand Using Storytelling and ‘Seva’ Culture

Dishoom: Building a Distinct Restaurant Brand Using Storytelling and ‘Seva’ Culture
Case Code: LDEN194
Case Length: 11 Pages
Period: 2016-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.300
Organization : Dishoom Limited
Industry :Foodservice
Countries : United Kingdom
Themes: Organizational Culture, Employee Benefits, Brand Differentiation,Entrepreneurial Strategy
Dishoom: Building a Distinct Restaurant Brand Using Storytelling and ‘Seva’ Culture
Abstract Case Intro 1 Case Intro 2 Excerpts

The Idea Behind Dishoom

Shamil was born to Indian parents settled in Uganda. The family had to leave the country during Idi Amin’s dictatorship. He and his mother spent some time in India before his father decided to move to the UK. His father and uncle established a company Tilda Rice that they sold in 2014 for £250 million (US$426 million). Shamil completed his education in the UK in 1990 with a graduate degree in Philosophy, Politics and Economics (PPE) from Oxford University..

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