Dishoom: Building a Distinct Restaurant Brand Using Storytelling and ‘Seva’ Culture

Dishoom: Building a Distinct Restaurant Brand Using Storytelling and ‘Seva’ Culture
Case Code: LDEN194
Case Length: 11 Pages
Period: 2016-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.300
Organization : Dishoom Limited
Industry :Foodservice
Countries : United Kingdom
Themes: Organizational Culture, Employee Benefits, Brand Differentiation,Entrepreneurial Strategy
Dishoom: Building a Distinct Restaurant Brand Using Storytelling and ‘Seva’ Culture
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Dishoom was ranked 12th among the top 50 companies across the UK in 2022 by the Glassdoor Employees’ Choice Awards. It was voted the ‘Best Company in the Hospitality and Leisure industry’ and ranked four in ‘Best Company to Work For’ in the UK's Top 100 Best Companies awards in 2021. Dishoom also received the Employee Health & Wellbeing Award at the Springboard Virtual Awards for Excellence announced in March 2021..

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