Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East

Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East
Case Code: LDEN216
Case Length: 14 Pages
Period: 2011-2023
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization : Pure Harvest Smart Farms
Industry :Agriculture & Forestry
Countries : United Arab Emirates
Themes: Entrepreneurship, Business Models , Socially-responsible Business Practices,Sustainability
Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East
Abstract Case Intro 1 Case Intro 2 Excerpts

New Ways of Farming in UAE

Most countries in the Middle East and North Africa region (MENA) were heavily dependent on imports of fresh fruit and vegetables flown in from abroad. In the Gulf Cooperation Council (GCC) , close to 80% of food was imported. In the UAE, 90% of food was imported..

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