Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East

Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East
Case Code: LDEN216
Case Length: 14 Pages
Period: 2011-2023
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization : Pure Harvest Smart Farms
Industry :Agriculture & Forestry
Countries : United Arab Emirates
Themes: Entrepreneurship, Business Models , Socially-responsible Business Practices,Sustainability
Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

The UAE being a desert country, faced innumerable challenges in farming like extreme heat waves, drought, water scarcity. It therefore depended on imports to fulfil most of its food demand. As of 2019, the UAE was importing almost 90% of the food it consumed. But with new technologies emerging in the field of farming, the UAE was promoting ways to encourage farmers to cultivate melons, fruits, vegetables, and feed crops, so that it would no longer be dependent on imports to fulfil its food demand..

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