The Entrepreneurial Journey of Aadit Palicha and Kaivalya Vohra: Building Zepto and Shaping Quick Commerce in India

Case Code: LDEN230
Case Length: 13 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Zepto
Industry :Retailing
Countries : India
Themes: Entrepreneurial Strategy,

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In November 2024, KiranaKart Technologies Private Limited, popularly known as Zepto – one of India’s leading Quick Commerce companies – received funding of USD 350 million from a group of investors led by Motilal Oswal Private Wealth . It was yet another feather in their cap for the two young entrepreneurs, Aadit Palicha (Aadit) and Kaivalya Vohra (Kaivalya), who revolutionized Indian retail by delivering a wide range of products within 10 minutes of order placement.

Aadit and Kaivalya had set up 3 companies – GoPool, KiranaKart, and Zepto – in just a few years. As high school students in Dubai, they had founded GoPool, a students’ carpooling app..

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