Wingreens-Empowering Women through Sustainable Livelihood
| Case Code: LDEN219 Case Length: 10 Pages Period: 2011- 2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization : Wingreens Farms Pvt Ltd. Industry :Food & Beverage Countries : India Themes: Women Entrepreneurs, Social Entrepreneurship, Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On January 26, 2024, Wingreens Farms Pvt Ltd. (Wingreens), a packaged food and beverage products startup based in Gurugram, India, announced that its operating revenues had increased by 50% in FY 2023. The revenue in FY 2023 was Rs 3.07 billion when compared to FY 2022 at Rs 2.05 billion. Even though the revenues were good, the company reported that its net loss had doubled from Rs 0.93 billion in FY 2022 to Rs 1.8 billion in FY 2023. Anju Srivastava (Anju), Founder and CEO of Wingreens, said, “As a group, 70% of our revenues comes from offline channels-modern retail and general trade. We have also made very good progress in quick commerce channels which are growing at a fast pace.”..
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