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`Chick-fil-A`: A Recipe for Success |
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INTRODUCTION |
| In 2019, Chick-fil-A, the Atlanta-based fast-food restaurant chain known for its delicious chicken sandwich, was recognized as the top intimate fast food brand ahead of American fast food giants Dunkin’ Donuts and Starbucks Corporation (See Exhibit I for the Top 10 US Most Intimate Fast Food Brands in 2019). Chick-fil-A was successful in building a strong profile among a broad range of consumers including women, men, millennials, and people from various income groups. In addition to its reputation as a people-centric organization, the company’s consistent growth, stellar customer service, quality food, and use of new technologies were said to be the key reasons for the company maintaining the leading position among the fast-food restaurant chains year after year....
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