`Chick-fil-A`: A Recipe for Success |
|
|
|
|
| <<Previous Page |
EXCERPTS |
|
Chick-fil-A’s business was directly linked to its unique business model. Cathy was the first to franchise Chick-fil-A’s branding and business operations although most of the franchisees were limited to owning only one restaurant to ensure quality was preserved. To become a Chick-fil-A franchise, the franchisees were required to invest US$10,000 – far less than fast food rivals expected (See Exhibit III for the Average Cost of Starting up a Fast-food Franchise). The chain also supported the operators by paying all start-up costs including those relating to real estate, construction, and restaurant equipment... |
| |
 |
| or |
 |
| or |
PayPal (11 USD)
|
|
|
|
| Innovation was one of Chick-fil-A’s core competencies, and the company used it to get ahead of its competitors. It focused on innovation at every stage of its business journey. Chick-fil-A’s innovation framework was started by its Chairman and CEO Dan T. Cathy (Dan) in 2009, and it started accelerating in 2012. .. |
|
|
| Even as Chick-fil-A grew rapidly along with innovations, the marketplace became more demanding and more competitive. It found it harder to maintain its blue ocean space of required innovation that demanded shorter cycle times. The QSR magazine reported that Chick-fil-A had the slowest drive-thru among its fast-food peers. .. |
|
|
Exhibit I: The Top 10 US Most Intimate Fast Food Brands in 2019
Exhibit II: American Quick Service Restaurants (QSR) in 2016
Exhibit III:The Average Cost of Starting up a Fast-food Franchise
Exhibit IV: America’s Top Fast-food Restaurants (2010-2019)
Exhibit V: Chick-fil-A Archetype Performance 2018 VS. 2019
Exhibit VI: Top 10 Restaurant Chains in the US by Sales (2019)
|
|
