Nestlé India: Adopting a Regional Approach in its Distribution Strategy
| Case Code: OPER148 Case Length: 12 Pages Period: 1959-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : Nestlé India Limited Industry : Food & Beverage Countries : India Themes: Supply Chain Management, B2B Marketing, Distribution,Operations Analysis |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Nestlé
As of 1866, the infant mortality in Switzerland was high. To counter that, Henri Nestlé (Henri), a pharmacist in Switzerland, decided to improve the nutritional profile of the food given to infants. He developed an infant cereal by mixing milk, wheat flour, and sugar. The product went on to become a success and within a few months, Nestlé’s infant cereal was being sold in five European countries. Henri then founded a company called Nestlé that produced powdered milk and cereal products for infants. He chose the name Nestlé, which meant ‘little nest’ in German. Henri then created the logo of a ‘nest’ for the company..
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