Connect India-Building a Rural Entrepreneurial Ecosystem
| Case Code: OPER150 Case Length: 11 Pages Period: 2015-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.250 Organization : Connect India E-Commerce Services Private Limited (Connect India) Industry :Transport & Logistics Countries : India Themes: Logistics & Supply Chain,Rural Markets,Platform Ecosystem,E-commerce |
Abstract Case Intro 1 Case Intro 2 Excerpts
Early Phase
The e-commerce industry started growing rapidly in India from 2011. However, the logistics infrastructure in the country was not developed or streamlined enough to handle the sudden surge in volumes and traffic. Sridhar, who had been in the Indian logistics industry for more than 40 years, observed that the industry lacked the necessary organization, professionalism, manpower, and penetration to handle the burgeoning e-commerce industry. Lack of an efficient last mile delivery service, especially in the rural areas, was the biggest challenge that e-commerce companies faced. To overcome this crucial business barrier, large e-commerce companies with sufficient capital such as Amazon and Flipkart established their own logistics and delivery departments..
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