Connect India-Building a Rural Entrepreneurial Ecosystem
| Case Code: OPER150 Case Length: 11 Pages Period: 2015-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.250 Organization : Connect India E-Commerce Services Private Limited (Connect India) Industry :Transport & Logistics Countries : India Themes: Logistics & Supply Chain,Rural Markets,Platform Ecosystem,E-commerce |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Connect India E-Commerce Services Private Limited (Connect India), a Bengaluru-based Last Mile Delivery (LMD) service provider, established its first Rapid Fulfilment Center (RFC) in the northern Indian city of Jalandhar, Punjab, on June 14, 2019. The 10,000 square foot center enabled Connect India’s customers, including e-commerce companies and financial institutions, to deliver goods to nearby rural areas and collect goods from nearby sellers and ship them to their customers. The center had a warehouse, a coffee outlet, and a skill center...
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