OPPO SuperFactory
| Case Code: OPER157 Case Length: 9 Pages Period: 2020 Pub Date: 2022 Teaching Note: Available |
Price: Rs.200 Organization : Oppo Mobile Telecommunications Corp Industry :Technology & Communications Countries : India Themes: Lean Manufacturing, Technology in Manufacturing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
OPPO Enters India…
In 2014, OPPO entered the Indian smartphone market. It launched Oppo N1 – the world’s first smartphone to feature a swivel camera. Tom Lu, CEO, OPPO Mobiles India, said in 2015, “In our global expansion, India is a very key market for us primarily because we feel there is a huge potential to grow in the Indian smartphone market..
…And Expands
In 2015, OPPO announced that it would sell locally assembled mobile phones in India by October 2016. Thus, OPPO was following in the footsteps of other Chinese manufacturers, Xiaomi and Lenovo, which had manufacturing facilities in India. Foxconn, a contract manufacturer from Taiwan, would assemble the devices..
The Superfactory
The Superfactory was so diligently designed that it made sure no compromises were made in the speed of production or the quality of the product. The factory was categorized into four segments –Assembly, SMT (Surface Mount Technology)..
Technological Innovations
OPPO was continuously pushing forward for innovations as a tool for its growth. The World Intellectual Property Organization (WIPO) stated that OPPO was among the top 10 Patent Cooperation Treaty (PCT) filers in 2019 and 2020. By March 31, 2021, OPPO had filed for over 61,000 patents and owned more than 26,000 granted patents globally. Among these, 54,000 were utility patents, accounting for 89% of all OPPO patent applications..
Exhibits
Exhibit I: Competitive Landscape of Indian Smartphone Market
Exhibit II: The OPPO R&D Center
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