This case won Third Prize in the Corporate Sustainability Track in the oikos Case Writing Competition, 2016. Organized by oikos International, Switzerland

KTDAL - Building Sustainability through Inclusion

KTDAL - Building Sustainability through Inclusion
Case Code: SUST023
Case Length: 18 pages
Period: 1900-2016
Pub Date: 2016
Teaching Note: Available
Price: Rs.600
Organization: Kenya Tea Development Agency Limited
Industry: Tea Industry
Countries: UK, Kenya and African Countries
Themes: Inclusive Business Models, Sustainable Business Models
KTDAL - Building Sustainability through Inclusion
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

During the year 2011-12, the small tea farmers in Kenya were paid an average of KES 50.01 per kg of tea leaves produced on their farms .This was the highest price paid to any small tea farmer in the world. The success of the small tea farmers in Kenya was the direct result of the efficiency and effectiveness of the business model implemented by the Kenya Tea Development Agency Limited (KTDAL). For this effort, KTDAL won the "Excellence in Inclusive Business" award in 2013. Mr. Lerionka Tiampati, CEO, KTDAL, who received the award, dedicated it to all the farmers who were a part of the KTDAL operations . KTDAL was acknowledged as the best management agency in the world, providing agency services for the development of the small tea sector in Kenya. Through consultancy and advisory services in tea farming, KTDAL assisted and supported around 560,000 small tea farmers in managing cultivation and producing tea of the highest quality...

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