|
Case Title |
|
Case Code |
Buy Case |
|
British Airways' Advertising Campaign in the UK
|
Details
|
CLMC056 |
|
|
Reliance ADAG's Controversial Advertising Campaign
|
Details
|
CLMC055 |
|
|
Internal Marketing to the Sales Force
|
Details
|
CLMC054 |
|
|
Shockvertising: Burger King�s Controversial Print Ad in Singapore
|
Details
|
CLMC053 |
|
|
Novartis' 'FluFlix' YouTube Campaign: Testing Social Media
|
Details
|
CLMC052 |
|
|
Adidas Launches `Me, Myself` Campaign in Singapore
|
Details
|
CLMC051 |
|
|
Rebranding Pepsi in the US
|
Details
|
CLMC050 |
|
|
Rebranding Xerox
|
Details
|
CLMC049 |
|
|
HCL's Global Branding Initiative
|
Details
|
CLMC048 |
|
|
ClickJobs.com's 'Happy Kumar' Ad Campaign
|
Details
|
CLMC047 |
|
|
Balancing Creativity and Ethics in Advertising
|
Details
|
CLMC046 |
|
|
VIP Industries - Positioning Itself as a Lifestyle Brand
|
Details
|
CLMC045 |
|
|
Raymond - Suitings for 'The Complete Man'
|
Details
|
CLMC044 |
|
|
Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.
|
Details
|
CLMC043 |
|
|
Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
|
Details
|
CLMC042 |
|
|
Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card'
|
Details
|
CLMC041 |
|
|
SBI Life Promotes Pension Schemes
|
Details
|
CLMC040 |
|
|
Communicating During a Crisis - The Pepsi Syringe Scare
|
Details
|
CLMC039 |
|
|
The Onida Devil' Returns
|
Details
|
CLMC038 |
|
|
Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children
|
Details
|
CLMC037 |
|
|
Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance
|
Details
|
CLMC036 |
|
|
Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand
|
Details
|
CLMC035 |
|
|
Promoting Television Serials - 'Jassi Jaissi Koi Nahin'
|
Details
|
CLMC034 |
|
|
Horlicks - Effective Repositioning through Focused Advertising
|
Details
|
CLMC033 |
|
|
Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign
|
Details
|
CLMC032 |
|
|
Promoting Generic Products in India
|
Details
|
CLMC031 |
|
|
Changing Media Environment in India - Implications for Advertisers and Media Planners
|
Details
|
CLMC030 |
|
|
Brand Management Strategy of Dabur Vatika
|
Details
|
CLMC029 |
|
|
ColorPlus - Redefining the Rules of Promoting Apparel
|
Details
|
CLMC028 |
|
|
HLL's Media strategy for Close-Up
|
Details
|
CLMC027 |
|
|
Aventis' Successful Sales Promotion Campaign Using 'Connection Cards'
|
Details
|
CLMC026 |
|
|
Advertising Research Helps Amul Challenge Kwality Walls
|
Details
|
CLMC025 |
|
|
Q Jam' - The New Advertising Tool
|
Details
|
CLMC024 |
|
|
Polaris - Marketing 'Intellect Suite' the FMCG way
|
Details
|
CLMC023 |
|
|
Maruti Udyog Limited - Mass Marketing the M800
|
Details
|
CLMC022 |
|
|
LG India - Direct Selling Microwave Ovens
|
Details
|
CLMC021 |
|
|
Surf Excel - 'Win With Stains'
|
Details
|
CLMC020 |
|
|
Madura Garments- Marketing SF Jeans
|
Details
|
CLMC019 |
|
|
Bacardi in India
|
Details
|
CLMC018 |
|
|
Buzz Marketing - A Marketing Communications Tool
|
Details
|
CLMC017 |
|
