The Dark Side of Roblox

Case Code: BECG194
Case Length: 14 Pages
Period: 2020-2024
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization: Roblox Corporation
Industry: Leisure & Entertainment
Countries: United States
Themes: Business Ethics, Corporate Ethics,Ethics and Morality,Games & Entertainment

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Roblox was established in 2004 by David Baszucki (Baszucki) and Eric Cassel (Cassel). Way back in 1989, Baszucki had founded a company called Knowledge Revolution. The company’s focus was educational physics and the creation of mechanical simulation software. While serving as the President of Knowledge Revolution, Baszucki met Cassel. In 1999, a simulation software technology company called MSC Software Corporation (MSC) acquired Knowledge Revolution for US$20 million. Baszucki served as MSC’s vice president. In 2004, Baszucki left MSC and, along with Cassel, he founded the Roblox Corporation..

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